MARMOMAC Verona 2026

Jinrui Stone Factory attended MARMO+MAC Verona 2026 during Sept. 22nd-25th. During this time, many friends-both old and new-visited our booth to view the new products and discuss trends in the stone industry.

This year marks Marmomac's 60th anniversary. While the show maintained high-quality visitors, overall footfall was polarized. Pre-scheduled B2B meetings increased significantly, and industry trends focused on environmental protection, digitalization and design integration. The summary below is divided into four sections: feedback from exhibitors (Chinese & overseas), impressions from buyers and designers, common pain points, and consensus on industry trends.

I. Feedback from Exhibitors (Mainly Chinese Pavilion)

✅ Positive Comments

1. Highly targeted buyers: Over 50,000 professional visitors from 132 countries, and 80% were decision-makers for procurement. The number of visitors from India and Turkey rose notably. Pre-booked B2B meetings saw a sharp increase compared with the previous edition. Many exhibitors secured tentative orders on-site; some stone machinery firms signed letters of intent for procurement on the first day.
2. Strong interest in the Chinese Pavilion: More than 210 Chinese companies participated in group pavilions. Highlights included raw stone blocks, unique large stone slabs and intelligent stone processing machinery. Many overseas clients took the initiative to inquire about quotations, making it a great platform to develop foreign trade clients from Europe, the Middle East and South Asia. Surveys showed over 80% satisfaction among participating Chinese enterprises.
3. Great value for industry insights: Beyond order acquisition, the show serves as a global benchmark for stone mines, processing equipment and architectural stone applications. Many business owners noted that they could directly learn European high-end project material selection standards and new technologies to adjust their product portfolios.

⚠️ Negative Experiences

1. Polarized visitor flow: Longtime exhibitors reported slightly lower overall foot traffic compared with prior editions, likely affected by geopolitical factors. Nevertheless, visitors who stayed for discussions were genuine buyers with few casual sightseers.
2. Rising booth costs: As the 60th anniversary event, expenses for booth space, stand construction, local labor and logistics kept climbing. Raw floor space plus build-out brought substantial total investment, putting heavy pressure on small and medium-sized stone manufacturers.

II. Impressions from Buyers, Architects & Designers

✅ Praise

1. One-stop sourcing across the whole industrial chain: Exhibits cover raw quarry blocks, natural marble / travertine for landscape projects, 5-axis CNC processing machines, diamond tools and stone maintenance accessories. Attendees can compare stone varieties worldwide in one venue.
2. Enhanced design focus: The 60th anniversary featured special exhibitions and designer forums (the Bedrock exhibition). Instead of merely selling stone slabs, the show highlighted stone applications in architecture, interiors and custom sculptural projects. Designers gave positive feedback, and sustainable stone awards were launched. Low-carbon quarrying and recycled stone were hot topics.
3. High internationalization: Leading stone brands from Italy, Turkey, Brazil and India gathered here, allowing easy side-by-side comparison of textures, pricing and supply stability of stone from different origins.

⚠️ Complaints from Visitors

1. Massive exhibition grounds, physically demanding: There are 12 indoor halls plus 8 outdoor areas. The venue is huge with some entrances closed during setup and show days, making it easy to get lost. It is nearly impossible to view everything in one day; a 2–3 day visit is recommended.
2. Vast sample selection slows screening: With countless stone samples on display, it is easy to end up with a superficial tour without pre-scheduled appointments, resulting in low efficiency.

III. Common Pain Points

1. Transportation, parking and catering services around the Verona venue are limited. Food options inside the exhibition hall are few and overpriced.
2. Slow decision-making by European clients: Although on-site discussions generate good intent, the cycle for final deals tends to be long. Most follow-up requires repeated confirmation via email, and few full-payment orders are closed immediately.
3. Intensified industry competition: Turkish and Indian stone companies adopt aggressive pricing strategies. Chinese stone products face fierce price competition, so advantages of low-cost bulk slabs are fading. Products with unique stone varieties, advanced processing and custom services attract more clients.

IV. Industry Consensus for This Edition

1. Marmomac remains the world's premier benchmark stone exhibition. Visitor volume has declined, yet visitor quality has improved. It is ideal for B2B engineering foreign trade, not retail sales.
2. Key trends: Low-carbon sustainability, lightweight ultra-thin stone, digital processing, and integration of stone with architectural design are mainstream directions. Simply selling raw blocks and standard slabs is losing competitiveness.
3. Recommendations for domestic Chinese stone enterprises: Better opportunities lie in rare specialty stone, stone processing machinery and custom engineering solutions. Homogeneous standard slabs face fierce competition.

If you are looking for natural stone products, visit our website www.jinruislate.com and feel free to contact us at any time:-)